About Us

Welcome to GG & Daughters - a brand created from my love of dressing my little girls in pieces that feel soft, timeless and a little bit special.

I'm Claire, a mum to two little girls just 21 months apart - so life is usually a mix of cuddles, chaos, matching outfits and very busy days (crazy times, but the best kind I'd never change) 

As a mum, I was always searching for clothes that felt beautiful but still comfortable enough for real life. I wanted pieces that looked luxurious without losing the sweetness of childhood - soft colours, cosy fabrics and timeless styles that still felt practical for everyday wear whilst being special. 

That's where GG & Daughters began.

The name itself is incredibly special to me. 'GG' is what my daughters call my gran - their great gran - and the brand became a way of tying together generations of girls, love, family and memories. 

What started as a small idea quickly became something much more meaningful. GG & Daughters is inspired by the little moments I never want to forget - slow mornings, family days, bedtime cuddles and all the beauty hidden inside the everyday chaos of motherhood.

Our first collection, The Soft Bloom, represents new beginnings - not only for the brand but for me personally as a founder and mother. Every piece has been designed and created with love to bring together comfort, simplicity and a soft luxury feel for little girls. 

Thank you so much for supporting my small business and being part of this journey from the very beginning.

With love,

Claire x

Founder of GG & Daughters